About Liza Castro

The designer Liza Castro Christiansen was born and raised in the Philippines. After finishing her Bachelor’s degree in 1981, a young Liza travelled to Europe and America to continue learning. She received a special ”going away” present from her sister that would prove to be the seed of a strong budding business idea. The present was a special Filipino bag made of handwoven buntal fibre (a straw material), dyed in a natural colour and varnished. A bag that has since been passed on to Liza’s daughter and used extensively during her daughter’s teens. The bag is still in use today and is almost untouched by time.


Liza, who has been living with her family in Denmark since 1986, has an international background and has worked in Norway, Spain and the United States. She has an MBA and a DBA (Doctor of Business Administration) from Henley Business School in England and has worked as a Sales and Marketing Manager in the hotel, IT and education sectors in Denmark. Liza has also recently completed an Executive Education in Corporate Governance at INSEAD in Fontainebleau, France.


Today, Liza is affiliated with the Henley Business School in England, the University of Jaén in Spain and the Swiss UMEF University in Switzerland as “Visiting Faculty". She has been a guest lecturer at the ISC Paris Business School in France, the Remnin University of China in Beijing and the Chestnut Hill College in Philadelphia, USA. Liza previously worked as Associate Professor of Sales and Marketing at the Business Academy Aarhus School of Applied Sciences and External Lecturer of Human Resource Management at the Copenhagen Business School in Denmark.


Alongside her academic career, Liza developed a passion for fashion and design, and over the years, she experienced a growing desire to gather her own design ideas and develop her creative abilities, to combine Scandinavian design with Filipino creativity and proud handicraft traditions.


In 2010, Liza visited the Philippines for her Bachelor’s reunion. During this trip, she saw the beautiful South Sea golden pearls, the Philippines’ national gemstone. The South Sea pearls inspired Liza to start her business, and in 2011 the company LIZA CASTRO was established. The dream is now a reality. The journey is complete: From the Philippines to Denmark and back.